Great People. Awesome Outcomes.

At Sygnali, we have carefully assembled our services team to represent our core values with each interaction. Our people are what distinguish us as a company. Our teams are driven by the principles of integrity, transparency and trust, both inside our organization and with our clients.

We strongly believe that these principles coupled with strong leadership, clear vision, collaboration, and communication, result in incredible engagements,

Todd Asher - Managing Partner

If there is an opportunity to create a solution to a problem, Todd will recognize it.

Sarah Asher - Director of Operations

If Sygnali were a machine, and in many facets it is, Sarah keeps it well oiled and running smoothly.

Paul Kirk - Director of Platform Engineering

Paul brings a rich set of enterprise industry experience spanning the auction, construction, energy, GIS, licensing, marketing, transportation, and security domains. Over the course of his 18-year career, Paul has touched all aspects of product and platform development from inception to operational readiness.

Paul has led the delivery of mission critical business software with a strong emphasis on agile development and testing practices. A hallmark of Paul's approach to any client engagement is a genuine passion for understanding what makes a problem space volatile which in turn, leads to flexible systems design that responds quickly to a client's ever changing world.

While he is away from the digital world, Paul enjoys bike riding and listening to music through his analog stereo system.

Paul holds a BA Degree from the University of Washington.

Pete Richardson - Director UI/UX Engineering

Pete’s background as a UX evangelist is rooted in the belief that features must solve real business problems for users. As a UI/UX engineer, Pete knows that good UX relies on solid back-end systems, and only together can you achieve customer buy-in and successful software.

Pete’s broad experience spans IoT, advertising, marketing, branding, design, SEO/M, and social engagement. Pete has long recognized that successful software engagements are based in a solid understanding of real business problems, and a strong partnership with clients is critical for successful deployment and user adoption. Pete is a strong leader and mentor, and he enjoys sharing his passion for technology.

Pete’s experience spans all levels of product development, across disciplines and life cycle. As a technology agnostic, Pete can shift quickly between tech stacks to find the best-fit solution for clients.